We cater for

A Vibrant, business minded individual with an eye for fashion.


The outlet taking over your social media feeds with our killer looks.

We believe style should be accessible to all, whatever your budget, as we deliver product inspired from the catwalk and the coolest muses of the moment. We offer the latest trend – led pieces to celebrity inspired looks, to the everyday staples and that ultimate party piece.

We have gone beyond just offering clothing and shoes to beauty and skincare providing our customer with everything she needs to own her own style.

We aim to inspire confidence in our customers when it comes to how they dress and present themselves to the world, endeavouring to build a community of #everybodyinME. A movement towards positivity, equality and an all round of feeling yourself regardless of body type, race or gender.


Miss East is a clothing retailer. It was founded by the Late MR MH ISMAIL and his wife MRS SE ISMAIL in the late 1980’s in a little town, Polokwane. After the passing of MR MH ISMAIL in 2011, the establishment was taken over by their youngest son MR AH ISMAIL and has since expanded.

Miss East now has 4 retail branches around Limpopo, mainly Polokwane and Tzaneen – spread out between 4 major shopping centres.

Miss East is a distributor of apparel. It offers a wide range of clothing for women.

Since the beginning of its establishment, the main idea of Miss East was to make Eastern Cultural Wear accessible to everyone. However they have since changed their main focus, to offering products inspired by the evolution of fashion.

Miss East offers trendy products at affordable prices. Miss East understands what its customers need and responds to their needs timeously, which gives them the competitive advantage. After successfully expanding onto social media platforms, it now aims to further expand online, granting access to Women and Men all over South Africa.