To become the number one fashion retailer
To give the customer an exclusive choice of fashion by providing a faster turnover of new items than other fashion retailers.
Miss East main objectives are growth through store expansion in large highly populated cities and maintaining a competitive advantage through the constant release of a variety of new fashions regularly.
Miss East is a clothing retailer. It was founded by the Late MR MH ISMAIL and his wife MRS SE ISMAIL in the late 1980’s in a little town, Polokwane. After the passing of MR MH ISMAIL in 2011, the establishment was taken over by their youngest son MR AH ISMAIL and has since expanded.
Miss East now has 4 retail branches around Limpopo, mainly Polokwane and Tzaneen – spread out between 4 major shopping centres.
Miss East is a distributor of apparel. It offers a wide range of clothing for women.
Since the beginning of its establishment, the main idea of Miss East was to make Eastern Cultural Wear accessible to everyone. However they have since changed their main focus, to offering products inspired by the evolution of fashion.
Miss East offers trendy products at affordable prices. Miss East understands what its customers need and responds to their needs timeously, which gives them the competitive advantage. After successfully expanding onto social media platforms, it now aims to further expand online, granting access to Women and Men all over South Africa.